Whats Is The Impact Of Digital Menus In Hotel Industry

November 1, 2021
hotel management college

The hotel industry is a place where employees work with large chunks of data all the time. Employees of the front desks and back offices deal with data related to guest information, services requested, billing etc.

When the Corona virus hit us almost two years ago, we have introduced to contactless experience and we are still following the same to maintain the COVID safety protocols. There are also less number of staff working under each industry in this situation.

Especially, the hotel industry went through a very tough phase during the lockdown. Hotels and restaurants were closed for many months. But when the services started to revamp and people started to visit places, they received a digital menu card over their smartphones. Even the guests go for digital payment more rather than go for cash payment.


Days of paper menu cards are fading away. People prefer everything that is technology-based and available on their smartphones. Digital menu is the smartest option for hotel industries. It is easily accessible by guests. One just needs to scan a QR code and that is it. There are some important key points you need to take care of as a hotel manager.


Important Keypoints

  1. The details about the dishes, quantity, ingredients, price, nutritional information should be mentioned in the digital menu card.
  2. You should add some lip-smacking food photographs and videos to your menu card. It will give an attractive look to the menu and the chances of ordering will increase when people would see the pictures and videos, they would crave more about the food. It is all psychological.
  3. Add a log-in button on the front page of the menu where guests will put their contact numbers or email ids. It will help maintain the database of the guests.


Advantages of Digital menu

Electronic menus are easily editable. If you want to change the menu items, the prices, you can easily change them whenever you want. But you could not do this so easily in the case of paper menu cards. There would be a lot of wastages of previous menu cards. Digital menu cards increase revenue and reduce wastage. It is also time-saving and improves the guest experience.


The hotel industry will entirely shift into digital menu cards from paper menu cards in the upcoming four to five years. Even the industry would be dependant on Artificial Intelligence programs and Machine Learning tools soon. The future of the hotel management industry should be aware of nearing technologies.


As a top hotel management college in Kolkata, the Indian Institute of Hotel Management offers the best Bachelor degree, Master degree and diploma courses on hotel management. Chefs and owners of renowned 5-star hotels keep visiting the institute and share their experiences and views with students. This college will guide you in each step and help you shine in your career in hotel management. If you are looking for the best hotel management college in Kolkata then the Indian Institute of Hotel Management is the right choice for you.

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